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    Title: 我國文化創意產業政策之研究 : 以電影為例
    Other Titles: Research on cultural and creative industries policies in Republic of China : a case study in movies
    Authors: 曹修偉;Tsao, Hsiu-Wei
    Contributors: 淡江大學國際事務與戰略研究所碩士在職專班
    王高成;Wang, Kao-Cheng
    Keywords: 軟實力;文化;文化創意產業;電影產業;Soft Power;Cultural;Cultural and Creative Industries;Film Industry
    Date: 2015
    Issue Date: 2016-01-22 14:41:42 (UTC+8)
    Abstract:   本研究採約瑟夫•奈伊(Joseph S. Nye)的軟實力主張及權力大未來觀點,探討我國文化創意產業與電影產業政策範疇加以分析。研究目的有三:(1)瞭解我國如何以文化形成國家軟實力;(2)分析我國文化創意產業如何成為我國軟實力的底蘊;(3)探討我國電影產業對國家軟實力產生具體的戰略與成效。

      本研究針對軟實力與文化創意產業分析ヽ比較,並探討其成效,期望藉此作為我政府未來制定電影政策形成國家軟實力之參考。

      研究結果總結:文化創意產業與電影產業文化軟實力相互結合已成為我國軟實力展現的主要途徑,也是我國確保文化力ヽ經濟力與滲透力三大目標的途徑。電影政策形成軟實力途徑為(1)研發電影產業中的主流工業技術;(2)設置國家級的電影製片廠與影視基地;(3)積極布建國家級的電影院通路;(4)調整國片製作輔導金為國片票房獎勵金;(5)將國片旗艦計劃提升至國片航母計劃,發展為國家軟實力戰略。
    In this study, from Joseph S. Nye’s perspectives of Soft power and Big Future of The Power, the author explores and analyzes The policies of Cultural and Creative Industries and film industry in Taiwan. There are three purposes:(1) To understand how Taiwanese culture can be developed into the national soft power;(2) To analyze Cultural and Creative Industries how they can be transformed into the national soft power in Taiwan;(3) To explore what the impact of Taiwan film industry can contribute to national soft power in strategy and in consequence.

    This paper focuses on soft power and Cultural and Creative Industries. The author analyzes, compares and explores the effects of the above industries. The result will be provided for the Taiwan government for reference.

    The conclusion is that combing Cultural and Creative Industries and film industries have become the main approach to present national soft power, meanwhile the combination can ensure Taiwan’s cultural power, economic power and penetration power. There are five ways to convert cinema policies to soft power as follow: (1) To research and develop the main industrial technologies in the film industry; (2) To establish the national cinema theaters, and video and TV film-making bases; (3) To construct national cinema channels aggressively; (4) To amend film incentive grants to box office drive grants for the domestic films; (5) To develop national strategy of soft power by promoting from film flagship plan to Carrier Plan.
    Appears in Collections:[國際事務與戰略研究所] 學位論文

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