In recent years, as the trend of globalization rises, enhancing tourism economic outputs has been one of the most important factors of national industry development, further promoting economic growth. Reviewing last seven years, with the opening policy for Mainland China Tourists to Taiwan, tourism industry in Taiwan has been progressing by leaps and bounds.
Since July, 2008 the first group of Chinese tourist landing and individual tourism overall made to open, the policy indeed recreated the whole new prosperity for Taiwanese tourism industry. According to budget center of Yuan of Legislative, the amount of Chinese tourist had increased from about thirty thousand people to 3,987,152 people in 2008 (including group tour and individual travel). Estimating by consuming and intention investigation, with data such as the number of tourists from mainland China from year of 2008 to 2014, average spending of mainland Chinese tourist every day, average travel duration and exchange rate of certain year, it counts that mainland Chinese tourists had brought 443.2 billion NTD (14.72 billion USD) foreign currency exchange for Taiwan. The policy also brought prosperity for tourism and related industries around Taiwan, effectively recover the overall industry.
The trend of contacts and communication of people across the strait is unstoppable. Opening policy for mainland Chinese tourists is not only increasing economic benefits, but also open up an opportunity for both Taiwanese and mainland Chinese communicate directly for the sake of knowing each other more. As Taiwan and China are connected with strong historical and cultural bonds, based on several solid statistic data of outbound mainland Chinese tourism, the thesis would like to focus on the policy making procedure of both Chinese and Taiwanese government. What kind of policies did two governments develop? How did they effect? How to regulate the negative aspects in national security area of mainland Chinese tourism? How will mainland Chinese tourism effect economy, politics and social negatively or positively? The thesis would like to be a pathfinder for tourism industry in Taiwan, and furthermore, for future Cross-Strait relationship.
Lastly, the analysis, suggestion, and influence of future mainland Chinese tourism will be the main focus in the final part as the conclusion of research.