|摘要: ||刻板印象存在於我們的生活中且無所不在，我們現在聽到「刻板印象」這四個字，大多還是帶有負面的意思，這並非短時間造成的，而是長久流傳下來。其實一開始的刻板印象並沒有意義，出現於印刷業。後來社會學家李普曼(Walter Lippmann)在其著作《輿論》（Public Opinion）中提及一詞，認為世界上太多複雜的事物難以一一親身去了解，進而演變出「簡化認知」的方式，因此，簡化認知就塑造團體一種共有的形象而忽略個體間的差異性，長久之下就出現刻板印象。|
Stereotypes exist in our lives and omnipresent, we now hear the "stereotype", it goes with mostly negative meaning, it is not caused by short-term, but long-term handed down. In fact, the beginning of the stereotype does not make sense, appeared in the printing industry. Later the sociologist Lippmann (Walter Lippmann) mentioned the term in his book " Public Opinion ", Stereotype appears because there are too many complicated things in the world that is difficult to understand in person, and then evolved "simplified cognitive" in way, therefore, to simplify the perception of a common organization to shape the image and ignore differences between individuals, therefore stereotypes appear.
Stereotype theory in life is also extended to other aspects of derivative question: gender stereotypes, racial stereotypes, regional stereotypes. According to Eagly "social role theory"：gender stereotypes still continue until now , the reason because the men in the community tend to occupy a higher position, division of labor guide Male Female behavior consistent with its role in society, However, it is attributive to these social roles rather than requiring gender roles. In addition, stereotypes of race, which is due to the long-term will produce prejudices, prejudices brought performance discriminatory acts. And geographical stereotype is a rigid cognitive structure involving groups of perceivers ideas about an area population.
Comedy movie directed by Dany Boon, "Bienvenue chez les Ch’tis" to eliminate northern France by contrast movie dialogue and scenes to break the old stereotypes. Philippe pretend protagonist wish to transfer south France bur he failed, and he was transferred to the North for two years. For Southerners, the north of France as cold as the Arctic, said local residents do not understand the "Ch''ti" dialect, has a deep-rooted stereotypes. At the beginning he doesn’t suit there, however, he realize that the north of France is a nice place and people are friendly when time to leave with sadness. Like the characters Antoine said: " A stranger who comes in the North cries twice when he arrives and when he leaves " In addition, this movie shows the stereotypes not only from southerners to northerners, but also northerners to southerners. I found that within the group to simplify the perception and classification arising in the study, is the cause of the phenomenon outside groups stereotype, to reduce stereotypes and prejudices, we should have the objective minds to look everything, correcting misperceptions original, also being open-mind and respect to appreciate the different cultures and people.