|摘要: || 因為台灣對印尼的投資金額從2011年至2014年呈現兩倍以上的成長結果，因應台商需要，以居市占領先的宏碁與東芝為範例，(1)企圖在產品週期短且競爭激烈的市場當中，找出市占率領先的競爭力來源；(2)找出2005年至今宏碁領先東芝於市佔率居首的原因。|
Because the amount of Taiwan investment in Indonesia from 2011 to 2014 showing growth of more than twice the results, the response to the need of Taiwan, in this study, ranking the city first occupied Acer and Toshiba for example, I (1) attempt to identify sources of competitiveness to find how to be the market share leader in the short product cycles and competitive marketplace; (2)would like identify the reason why the Acer 2005 was a leading market share topped Toshiba.
Based on these motivations, this study summarized the literature on market share, brand, competitive advantage, sustainable competitive advantages and core competencies and found (1) About Jones & Hill’s theory about the source of competitive advantage for the foundation and meaning to be further Expansion and improvement (2) brand attributes and brand interests are in line with the business model, competitive positioning and variables of market share influencing consumer buying factors.
Thus, the present study was to investigate the source of competitiveness from the brand attributes and brand interest, due to time constraints, this study just analyzed brand attributes.
Finally, I use the EPST analysis to identify the Indonesian consumer spending and aptitudes. Compare the results for the source of competitiveness and the results of Indonesian consumer spending, this study found (1) low-cost and unambiguous and more consumer segments are reasons that Acer ranks first and defeated Toshiba in 2005, (2) fitting in Indonesia''s notebook market business strategy from 2000-2013 have on downstream of tacit cooperation and low cost business strategy, (3) characteristics of enterprises affect companies to launch differentiated product characteristics, such as the Acer being brand marketing industry strengthen innovation on humane product design and non-hardware; manufacturing places strengthen Toshiba notebook performance and hard Singles main function, (4) the companies with Operations Management much better than other competitors is much easier to rank 1 in nondurable property regardless of in the short or long term.