Culture and its influence on the negotiation process at international level, is a matter to be considered by any person or body of public or private, that seek to establish close and lasting ties with individuals or institutions from other regions and cultures, be in the educational, technological, environmental, economic and financial fields as conducting international business.
Modern life requires interest to seek the knowledge of different cultures, denoting the character of dependence between States, since, they with their traditions, practices, codes, standards and conduct rules and ways of living, are the contexts decisively influence the way we relate, establish and put into effect bilateral business.
Considering that a process of international or bilateral bargaining is not only an exchange of goods and services but also of cultures regarded as the practical expression of the thinking of the people expressed in their daily lives, the study proposed theme: "Culture influence in the business of China and Taiwan with Ecuador".
This order was based on the exploration and discovery of published references inherent in the proposed theme, from the context and depth to reach the interpretation and reflection, allowing verify compliance with the objectives set for this research.
The analysis of the relevant bibliographic documents allowed to discover the different elements which contribute and influence the culture of a nation or state, the behavior of its negotiators and businessmen, protocol standards governing business meetings, signing contracts once the negotiation process and how to resolve conflicts that may have been caused as a result of possible disputes concluded.
In various cultures the form of negotiation change even when dealing with internal negotiations, that is, those that occur within the same state, hence the need for all employer is suitable trained to deal negotiation processes equal to its counterpart tending present at all times the cultural factor of the place where the negotiation takes place.