English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 57075/90742 (63%)
造訪人次 : 12505931      線上人數 : 82
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104731

    題名: An Extended TAM to Explore Behavioural Intention of Consumers to Use M-Commerce
    作者: Chang, Shih-chi;Sun, Chia-chi;Pan, Lee-yuan;Wang, Ming-ying
    關鍵詞: TAM;perceived enjoyment;perceived risk;perceived cost;SEM
    日期: 2015-06-16
    上傳時間: 2016-01-06 11:27:20 (UTC+8)
    摘要: This study proposes a research framework that integrates personal innovativeness, perceived risk, cost and enjoyment with the technology acceptance model (TAM). We used the proposed model to explore the antecedents of consumer behavioural intention (BI) to adopt mobile commerce (m-commerce). Excluding missing answers and invalid questionnaires, 477 valid responses were collected. In addition to confirmatory factor analysis (CFA), we used structural equation modelling (SEM) to examine the relationships among the constructs in the proposed model. Our findings indicated that the younger group (under 30) had lower stickiness to m-commerce. Among the constructs, perceived enjoyment (PE) had the most significant influence on BI, followed by attitude, perceived ease of use (PEOU), perceived usefulness (PU) and perceived risk. Our research results could be used as a guide and reference for m-commerce service providers to improve and operate their services.
    關聯: Journal of Information and Knowledge Management 14(2), pp.1-28
    DOI: 10.1142/S0219649215500148
    顯示於類別:[國際企業學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋