English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 51281/86342 (59%)
造訪人次 : 8151417      線上人數 : 80
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104726

    題名: Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel
    作者: Teng, Yi-Man;Wu, Kun-Shan;Liu, Hsiao-Hui
    關鍵詞: green hotels;theory of planned behavior;attitude;subjective norms;behavioral intention;altruism
    日期: 2015-08-16
    上傳時間: 2016-01-06 11:27:03 (UTC+8)
    摘要: This study describes the use of the new model of environmental behavior, which links altruism with the theory of planned behavior (TPB), to predict the relatively difficult behavioral intention of visiting a green hotel in Taiwan. The objectives of the study are threefold. First, the authors empirically examine how individual characteristics of the TPB model affect traveler intention to visit green hotels; second, they apply a TPB model to construct an amended model that focuses on altruism, imported from psychology-based research. Third, by capturing the affective component that motivates behavioral intention, the altruism construct will help bolster the TPB model to the domain of visiting a green hotel. The findings show that attitude, subjective norms, perceived behavioral control, and altruism all positively affect customer intention to visit a green hotel. This study also derives wider implications for managers in the hospitality industry, both from a theoretical and practical viewpoint.
    關聯: Journal of Hospitality & Tourism Research 39(3), pp.299-315
    DOI: 10.1177/1096348012471383
    顯示於類別:[企業管理學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋