The Influence of Green Restaurant Decision Formation Using the VAB Model：The Effect of Environmental Concerns upon Intent to Visit

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/104500

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题名:	The Influence of Green Restaurant Decision Formation Using the VAB Model：The Effect of Environmental Concerns upon Intent to Visit
作者:	Teng, Yi-Man;Wu, Kun-Shan;Huang, Di-Man
日期:	2014-12-01
上传时间:	2016-01-06 11:00:13 (UTC+8)
摘要:	The study investigates consumers’ intent to patron green restaurants by application of the Value-Attitude-Behavior model. The present study examines the interrelationships among consumers’ values, attitudes, and environmental concerns, and explores how they relate to their intentions to visit green restaurants in Taiwan. Data were gathered by face-to-face surveys, conducted by trained interviewers in a variety of locations, including at train stations, supermarkets, department stores, shopping malls, and adult education classes to obtain data from a representative demographic profile. The findings of this study suggest that the personal values and general attitudes positively affect consumers’ intentions to visit a green restaurant. Additionally, the results found personal values and environmental concern have significant influence on the attitude toward green restaurants. Managerial implications and future directions of these findings were also discussed.
關聯:	Sustainability 6(12), pp.8736-8755
DOI:	10.3390/su6128736
显示于类别:	[企業管理學系暨研究所] 期刊論文

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