淡江大學機構典藏:Item 987654321/104365
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    題名: Perceived deception in online auctions: Antecedents and consequences
    作者: Fang, Yu-Hui;Li, Chia-Ying
    關鍵詞: Deception;impression management;involvement;online auctions;online interactivity
    日期: 2014-08
    上傳時間: 2016-01-06 10:57:02 (UTC+8)
    出版者: I O S Press
    摘要: Despite the explosive growth of electronic commerce, individuals hesitate to shop online due to acts of deception, a behavior which is especially exaggerated on auction websites. The study explores antecedents of perceived deception from a deceptive impression management (IM) perspective to understand the consumer purchase decision process in online auctions. This study proposes online deceptive IM as the antecedent of perceived deception, and trust and transaction intention as consequences of perceived deception in online auctions. The study discusses the moderating effects of involvement with the online channel in consumer decision making. Possible approaches to addressing online deception are provided.
    關聯: Human Systems Management 33(4), p.181-197
    DOI: 10.3233/HSM-140814
    顯示於類別:[會計學系暨研究所] 期刊論文

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