淡江大學機構典藏:Item 987654321/104355
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    題名: The Study of Mobility Solution System Design on China Direct Selling Industry
    作者: Chang, Horng Jinh;Lee, Ta-Ching
    關鍵詞: Direct Selling;M-Learning;Mobile Solution;Mobility;Sales Performance;Smartphone
    日期: 2015-07-01
    上傳時間: 2016-01-06 10:56:38 (UTC+8)
    摘要: The article designs a mobility solution for direct selling industry by smartphone. The design of the
    mobility solution focuses on Mobile Learning (M-Learing) that assists the direct selling company
    and direct sales to enhance their sales performance and company operation anytime and anywhere
    with mobile smartphone. It also applies the key concept of enhancing the selling skill to familiar
    with direct sell company’s product anytime. On the other hand, Mobile Learning can play a
    role of standardization with multi-media contact. In the study, prototype systems were designed
    with a set of smartphone user interfaces. The study selected two groups of participants: one used
    existing learning content in personal computer, and another one used the same content with modified
    format via smartphone, 300 people in total. The evaluation of the result found that there
    were more than 80% of mobile solution participants getting higher scores in the evaluation of
    learning result and 12 times higher visibility of product than traditional way on personal computer.
    This is a proven mobile solution which can increase the performance of sales in direct selling industry.
    關聯: Open Journal of Social Sciences 3(7), pp.139-147
    DOI: 10.4236/jss.2015.37023
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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