淡江大學機構典藏:Item 987654321/104355
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62819/95882 (66%)
Visitors : 4005440      Online Users : 491
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/104355


    Title: The Study of Mobility Solution System Design on China Direct Selling Industry
    Authors: Chang, Horng Jinh;Lee, Ta-Ching
    Keywords: Direct Selling;M-Learning;Mobile Solution;Mobility;Sales Performance;Smartphone
    Date: 2015-07-01
    Issue Date: 2016-01-06 10:56:38 (UTC+8)
    Abstract: The article designs a mobility solution for direct selling industry by smartphone. The design of the
    mobility solution focuses on Mobile Learning (M-Learing) that assists the direct selling company
    and direct sales to enhance their sales performance and company operation anytime and anywhere
    with mobile smartphone. It also applies the key concept of enhancing the selling skill to familiar
    with direct sell company’s product anytime. On the other hand, Mobile Learning can play a
    role of standardization with multi-media contact. In the study, prototype systems were designed
    with a set of smartphone user interfaces. The study selected two groups of participants: one used
    existing learning content in personal computer, and another one used the same content with modified
    format via smartphone, 300 people in total. The evaluation of the result found that there
    were more than 80% of mobile solution participants getting higher scores in the evaluation of
    learning result and 12 times higher visibility of product than traditional way on personal computer.
    This is a proven mobile solution which can increase the performance of sales in direct selling industry.
    Relation: Open Journal of Social Sciences 3(7), pp.139-147
    DOI: 10.4236/jss.2015.37023
    Appears in Collections:[Department of Management Sciences] Journal Article

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML155View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback