An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China

淡江大學機構典藏 > 商管學院 > 管理科學學系暨研究所 > 期刊論文 > Item 987654321/104351

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题名:	An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China
作者:	張紘炬;Chang, Horng Jinh;李大經;Lee, Ta-Ching
关键词:	直銷業;信度分析;適應性行銷;行動化;AMOS;Direct selling;Reliability analysis;Adaptive marketing;Mobility
日期:	2015-06-30
上传时间:	2016-01-06 10:56:30 (UTC+8)
摘要:	In this empirical research, the subjects were renowned direct sellers in China, and the survey was conducted with a questionnaire to (1) investigate whether adaptive marketing has any positive impact on sales performance through reliability and validity analyses, (2) analyze the comparison between direct and indirect impact and define the best analysis model, and (3) find out through reliability and validity analyses whether the introduction of mobile solutions to direct selling companies and salespeople has any positive impact on sales performance. This experiment is a theoretical and empirical investigation into the framework using the AMOS software. The model that considers the indirect impact between each dimension is better than the one that considers the direct impact. Adaptive marketing also positively impacts sales performance. The introduction of mobile solutions to the direct selling industry can improve sales capacity and benefit sales performance.
關聯:	International Journal of Information and Management Sciences26, pp.181-197
显示于类别:	[管理科學學系暨研究所] 期刊論文

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