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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104345

    Title: 針對80年後世代網路行銷廣告策略之效益分析
    Other Titles: An Analysis of the Effectiveness of Advertising Strategy through the Internet toward Post-80's Generation
    Authors: 張紘炬;李培齊;楊鳳美
    Keywords: 網路行銷;消費者行為;整合行銷傳播;修正德菲法;Internet marking;Consumer behavior;Integrated marketing communications;Modified Delphi method;TOPSIS
    Date: 2015-03-01
    Issue Date: 2016-01-06 10:56:18 (UTC+8)
    Abstract: 整合行銷傳播是近年來最被廣為使用在行銷推廣上,而相關的策略中又以單一訊
    型手機或電腦接受訊息。這樣的現象更常見於習慣使用網路的1980 年代後出生的世
    代,因此,對於不同的行業而言,以1980 年後出生的世代為對象,找出最具競爭優勢
    家選出的六項網路行銷最佳方案,再將這六項方案,以TOPSIS 排出其各別在九種不同
    Relation: 臺北城市大學學報 38,頁233-246
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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