淡江大學機構典藏:Item 987654321/104251
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    题名: USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE
    其它题名: 以擴增實境強化生動性記憶與形成數位互動經驗之研究
    作者: 黃增隆;曾忠蕙
    关键词: Ownership control;Need for touch;Vividness memories;Augmented-reality;Interactive technology (ARIT)
    日期: 2015-12-02
    上传时间: 2016-01-06 10:52:58 (UTC+8)
    摘要: This study determined that in an interactive augmented-reality context, vivid memories substantially influence four types of online exploratory consumption behavior (i.e., concentration, exploratory consumption behavior, playfulness, and time distortion), based on script theory. In addition, this study indicates that in an interactive augmented-reality context, consumers' sense of ownership control and autotelic need for touch significantly influence the relationship between vivid memories and the four types of exploratory consumption behavior, based on self-referencing theory. The results of this study can assist online vendors in using augmented-reality interactive technology for establishing consumer persuasion models.
    關聯: Journal of Electronic Commerce Research, 16(4), pp.307-328
    显示于类别:[國際企業學系暨研究所] 期刊論文

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