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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104251


    Title: USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE
    Other Titles: 以擴增實境強化生動性記憶與形成數位互動經驗之研究
    Authors: 黃增隆;曾忠蕙
    Keywords: Ownership control;Need for touch;Vividness memories;Augmented-reality;Interactive technology (ARIT)
    Date: 2015-12-02
    Issue Date: 2016-01-06 10:52:58 (UTC+8)
    Abstract: This study determined that in an interactive augmented-reality context, vivid memories substantially influence four types of online exploratory consumption behavior (i.e., concentration, exploratory consumption behavior, playfulness, and time distortion), based on script theory. In addition, this study indicates that in an interactive augmented-reality context, consumers' sense of ownership control and autotelic need for touch significantly influence the relationship between vivid memories and the four types of exploratory consumption behavior, based on self-referencing theory. The results of this study can assist online vendors in using augmented-reality interactive technology for establishing consumer persuasion models.
    Relation: Journal of Electronic Commerce Research, 16(4), pp.307-328
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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