Social Media Advertising and Brand Image: A Cultural Comparison

機構典藏 > College of Business and Management > Graduate Institute & Department of International Business > Proceeding > Item 987654321/103728

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/103728

Title:	Social Media Advertising and Brand Image: A Cultural Comparison
Authors:	Yvonne Ho
Contributors:	Tamkang University
Date:	2015-08-31
Issue Date:	2015-09-21 21:29:33 (UTC+8)
Publisher:	Journal of Business Research
Relation:	Global Entrepreneurship and Innovation in Management
Appears in Collections:	[Graduate Institute & Department of International Business] Proceeding

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Submission of JBR conference 2015 GEIM 20150610.doc		128Kb	Microsoft Word	4118	View/Open