How to create service innovation in customer-oriented organizations

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Title:	How to create service innovation in customer-oriented organizations
Authors:	Lin, Pao Ching;Chen, Hai Ming
Contributors:	Tamkang University
Keywords:	service innovation
Date:	2015-05-16
Issue Date:	2015-09-13 12:11:39 (UTC+8)
Publisher:	Tamkang University
Abstract:	In the more and more competition economic prosperity, it appears that innovation is increasingly an important driver of competitive advantage in service firms. How to create service innovation to enhance services competitiveness is the first priority issue for the vendors among the industry. And customer-oriented is an important policy for enterprises to development strategy. This paper wants to devote a better understanding of the role of services in innovation. From a brief introduce of existing approaches (a four-dimensional model) to service innovation and creating customer âoriented organization to retain and reward loyal customers. The paper also reviews present research fields and hope to build a framework for strategic decision making in service innovation. Consider some wider implications of the innovation management and policy that can help to improve the decision making on service innovation to meet the needs of customers.
Relation:	Proceedings of the 2015 International Conference in Management Sciences and Decision Making
Appears in Collections:	[Department of Management Sciences] Proceeding

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2015_full_paper_format1040203(HM1)ok.doc	1965Kb	Microsoft Word	132	View/Open
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How to create service innovation in customer-oriented organizations_議程.pdf	123Kb	Adobe PDF	117	View/Open