English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 56088/90157 (62%)
造訪人次 : 11545973      線上人數 : 82
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/103501

    題名: Evaluating the mediating effect of perception of corporate social responsibility commitment
    其他題名: 評估企業社會責任認知之中介效果
    作者: Hsieh, Yi Hua
    貢獻者: æ·¡æ±Ÿå¤§å­¸æœƒè¨ˆç³»
    關鍵詞: corporate social responsibility
    日期: 2014-11
    上傳時間: 2015-08-03 15:59:44 (UTC+8)
    摘要: This paper uses the social identity theory and the theory of planned behavior to explore factors affecting consumer purchase intentions. Additionally, considering the theory of the extended self, this paper tries to (1) evaluate whether consumers' perception of a firm's corporate social responsibility (CSR) commitment has a critical effect on their purchase decisions and (2) test that perception's mediating role in consumers' purchase-decision process. CSR can be defined as the voluntary integration of social concerns into business operations and interactions with stakeholders. Self-reported survey data were obtained from 558 customers of mobile phone stores. Study hypotheses were tested using multiple regression and hierarchical regression. This study found that consumer–company identification has a positive effect on purchase intentions, consumer perception of CSR commitment mediates the relationship between consumer–company identification and purchase intentions, and consumer perception of CSR commitment (economic, legal, ethical, and discretionary responsibilities) has a significant effect on purchase intentions. Social responsibility activity has become a new indicator of consumer satisfaction, and it is also a critical factor in determining consumers' purchase intention. Therefore, the integration of CSR and marketing strategies is indispensable for maintaining and creating competitive advantages. This paper aims to identify determinants of purchase intentions and the role that CSR plays in consumers' purchase-decision process. The results of this paper can be a reference for businesses in devising business strategies based on consumer needs.
    關聯: Journal of Testing and Evaluation 42(6), pp.1438-1449
    DOI: 10.1520/JTE20130273
    顯示於類別:[會計學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數
    Evaluating the mediating effect of perception of CSR commitment.pdf340KbAdobe PDF492檢視/開啟



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋