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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/103375

    Title: 淡水捷運場站與週邊旅遊意向聯結分析
    Other Titles: Connection between the Tamsui MRT station and the surrounding tour intention
    Authors: 鍾智林;劉士仙
    Contributors: 淡江大學運輸管理學系
    Keywords: 軌道;觀光
    Date: 2015-05-15
    Issue Date: 2015-06-29 14:23:10 (UTC+8)
    Publisher: 淡江大學
    Abstract: 台灣自週休二日以來,旅遊已逐漸成為國民生活的一部份,在大數據時代,旅遊文字評論內容雖缺少了數值資料可以直接應用,質性資料的關聯分析亦需要透過嚴謹的研究設計,系統的因果關聯才能進行初步的建構。本文捨棄傳統質性分析方法,利用旅知網之質性旅遊評論內容,以旅遊元素出現討論次數多寡作為重要之等級依據,據以推估各項變量間之等級相關係數,並以因素分析歸納群組內元素之關聯假設,最後以路徑分析方法來解析捷運場站與週邊旅遊意向聯結之因果關係,以提供主管機關未來整合旅遊配套使用方法之參考。
    Relation: 2015臺灣軌道運輸發展研討會
    Appears in Collections:[Graduate Institute & Department of Transportation Management] Proceeding

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