策略聯盟中關係網絡之知識仲介者在創新中所扮演的角色—質化與量化分析

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Title:	策略聯盟中關係網絡之知識仲介者在創新中所扮演的角色—質化與量化分析
Other Titles:	The Role of Knowledge Brokerage and Its Influence on Innovation in Strategic Alliance
Authors:	何怡芳
Contributors:	淡江大學國際企業學系
Keywords:	結構洞;仲介者;社會網絡分析;Structural Hole;Brokerage;Social Network Analysis
Date:	2012-08
Issue Date:	2015-05-13 10:46:51 (UTC+8)
Abstract:	根據Burt(1992, 1997, 2000, 2005)的結構洞理論，在不同的網絡中，仲介者在網絡中的位置對於獲取和轉移不重複的知識是有效的，「知識」現在已成為企業成功最重要的關鍵因素之一，本研究根據文獻建立一架構，此架構能結合仲介者在組織間的概念以及其對知識移轉的優勢。首先我們利用社會網絡分析方法建立組織間的知識仲介者，本研究同時以質與量的分析方法建立此知識流網絡，鎖定全球高科技產業的策略聯盟。此研究主要的研究問題是: 第一，透過社會網絡分析方法，我們先確認此產業中企業間策略聯盟與知識創新，在從此知識網絡中確認知識仲介者為哪幾家企業；第二，透過質與量的分析方法確認知識仲介者後，我們經由實證研究討論知識仲介者是否對創新與知識移轉有正面的影響；第三，最後我們想要討論知識仲介者是否對於創新與績效有正面的影響; 最後，最重要的問題是比較策略聯盟網絡中，究竟是強關係網絡還是仲介者能對企業的創新與績效進一步產生有效的影響。透過此研究質化的企業訪談分析，以及量化的問卷及資料庫比對，藉由質化與量化的策略聯盟網絡分析中確認知識仲介者的位置與功能，進一步分析與探討知識仲介者在知識網絡及知識移轉中所扮演的角色與功能，以期提供實務界與學術界具體有效的建議。 By Burt’s theory of structural hole theory and brokerage, the position of brokerage in a network is efficient in accessing and transferring nonredundant knowledge from different networks. Since knowledge becomes one of the most important factors for a firm’s success, this proposal is trying to build up a framework connecting the idea of brokerage in interorganizations such as strategic alliance. We first focus on identifying knowledge brokerage in strategic alliance with social network analysis by both qualitative interview and quantitative analysis. We aim at global high tech firms. The main research questions we discuss here include: First, the brokerage position of a network might be identified by social network analysis; secondly, we talk about if the brokerage position in a network will have a positive influence on innovation; and we talk about if the brokerage position in a network will have a positive influence on its performance. And finally, we compare the brokerage and close network position and find out which one will be a better network position.
Appears in Collections:	[Graduate Institute & Department of International Business] Research Paper

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