English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49433/84396 (59%)
造訪人次 : 7459403      線上人數 : 100
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102918

    題名: 雲端服務對中小企業顧客關係管理之機會與挑戰
    其他題名: Cloud Services: Opportunities and Challenges for Customer Relationship Management in Small and Medium Enterprise
    作者: 李月華
    貢獻者: 淡江大學企業管理學系
    關鍵詞: 雲端服務;顧客關係管理;階層分析法;Cloud service;Customer relationship management;Analytical hierarchical process
    日期: 2012-08
    上傳時間: 2015-05-11 15:35:23 (UTC+8)
    摘要: 雲端服務對企業可帶來新的服務紀元,但中小企業如何將此新的服務運用在其本身企業以獲得效益則未有相關的文獻或架構來遵循。對中小企業而言,雲端服務在相關實務的應用方式及挑選雲端服務提供者的準則一直未有明確的架構與標準。本研究將歸納雲端計算及相關服務的發展,確認影響中小企業透過雲端科技建立顧客關係管理的主要因素。本研究將使用專家訪問法及階層分析法來建立中小企業如何透過雲端科技來建立顧客關係管理的架構或機制,使得中小企業可以在有限的資源內,依照企業需求來量身打造企業專屬的顧客關係管理。
    Cloud service is a new paradigm for delivering on demand resources, especially for small and medium enterprises. How advantages small and medium enterprises can get from a new application or service deployed for their business? From the owner of small and medium enterprise point of view, it is always difficult to understand the use of cloud computing in practice and decide whose services they should use. This study reviews the current state of the technology, identifies the factors influencing the decision to adopt the cloud service as customer relationship management strategy. This research will use expert interview and Analytical Hierarchical Process method to propose a framework and mechanism, which can measure the quality and prioritize cloud providers and show how to create benefits for Small and medium enterprise’s customer relationships management by could service.
    顯示於類別:[企業管理學系暨研究所] 研究報告





    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋