淡江大學機構典藏:Item 987654321/102829
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62819/95882 (66%)
造访人次 : 3998227      在线人数 : 697
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/102829


    题名: 探勘意義活動的足跡--影視產業科學化決策系統的原型建構
    其它题名: Tracing the Footprints of Meaningful Activities—Constructing a Prototype of a Scientific-Based Decision-Making System for the TV/Film Industries
    作者: 趙雅麗
    贡献者: 淡江大學大眾傳播學系
    关键词: 意義科學;意義活動;傳播理論;文字探勘;影視產業;the science of meaning;activities of meaning;communication theory;text mining;TV and film industry
    日期: 2012-08
    上传时间: 2015-05-06 10:24:12 (UTC+8)
    摘要: 本研究主要透過意義科學的分析架構，搭配文字探勘技術（text mining）進行網路 資料的分析，以勾勒出當前社會大眾從事意義活動的行動脈絡。希望藉此掌握影視收視 活動的本質，以及影視收視活動與其他類型之意義活動彼此間的「異、同、競、合」關 係，並據此建置一套協助影視產業進行科學化決策的理論工具。 本研究分成三個階段，第一階段主要透過理論文獻的整理與深度訪談，進行理論 建構與資料分析架構的規劃，第二階段則是依據第一階段所發展出的架構與基礎，進行 實證資料分析與科學化決策工具的設計，最後階段，則是透過參與一實際影視節目的產 製案例，對此一科學化決策工具進行檢視與修正。
    This project is mainly to sketch threads of thoughts of the contemporary mass as they engage in a variety of meaningful activities via conducting an internet-based data analysis by the technique of text mining. By doing so, this study intends to draw the essence of TV/film viewing activities, and furthermore, to grasp multiple relationships in terms of “differences, similarities; competition and collaboration” between the TV/film viewing activities and those of other types of meaningful activities. Finally, this study is aimed to develop a set of theoretical tools as a supporting system of the scientific decision-making process for the TV/film industries. The research will be conducted in three stages over a span of three years. The first stage will focus on constructing theories and planning an analytical framework via collection and inferences of relevant theories, in-depth interviews with experts. Year two will be based on the foundation laid in stage one, conducting an empirical data analysis and designing of a scientific based decision-making tool. Finally, this research will survey and revise the decision-making tool of scientific based by applying this system in a real TV/fim production case.
    显示于类别:[大眾傳播學系暨研究所] 研究報告

    文件中的档案:

    没有与此文件相关的档案.

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈