本研究主要透過意義科學的分析架構，搭配文字探勘技術（text mining）進行網路 資料的分析，以勾勒出當前社會大眾從事意義活動的行動脈絡。希望藉此掌握影視收視 活動的本質，以及影視收視活動與其他類型之意義活動彼此間的「異、同、競、合」關 係，並據此建置一套協助影視產業進行科學化決策的理論工具。 本研究分成三個階段，第一階段主要透過理論文獻的整理與深度訪談，進行理論 建構與資料分析架構的規劃，第二階段則是依據第一階段所發展出的架構與基礎，進行 實證資料分析與科學化決策工具的設計，最後階段，則是透過參與一實際影視節目的產 製案例，對此一科學化決策工具進行檢視與修正。 This project is mainly to sketch threads of thoughts of the contemporary mass as they engage in a variety of meaningful activities via conducting an internet-based data analysis by the technique of text mining. By doing so, this study intends to draw the essence of TV/film viewing activities, and furthermore, to grasp multiple relationships in terms of “differences, similarities; competition and collaboration” between the TV/film viewing activities and those of other types of meaningful activities. Finally, this study is aimed to develop a set of theoretical tools as a supporting system of the scientific decision-making process for the TV/film industries. The research will be conducted in three stages over a span of three years. The first stage will focus on constructing theories and planning an analytical framework via collection and inferences of relevant theories, in-depth interviews with experts. Year two will be based on the foundation laid in stage one, conducting an empirical data analysis and designing of a scientific based decision-making tool. Finally, this research will survey and revise the decision-making tool of scientific based by applying this system in a real TV/fim production case.