淡江大學機構典藏:Item 987654321/102426
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/102426


    Title: 以自我揭露角度探究Facebook個人隱私劃界
    Other Titles: Exploring personal privacy boundaries in Facebook : the perspective of self-disclosure
    Authors: 楊馥綺;Yang, Fu-Chi
    Contributors: 淡江大學資訊傳播學系碩士班
    劉慧娟
    Keywords: 自我揭露;隱私;網路人際互動;自我展演;self-disclosure;privacy;Facebook;Online Interaction;Self-performance
    Date: 2014
    Issue Date: 2015-05-04 09:55:31 (UTC+8)
    Abstract: 本研究旨在探討使用者如何在Facebook中自我揭露並控管揭露的個人資訊，進而瞭解相較於現實環境，使用者在Facebook中互動時的個人隱私認知和維護的情況。資料蒐集方式以焦點團體訪談為主，再結合參與觀察的資料進行比較分析，以釐清使用者在Facebook互動時的自我揭露和個人隱私劃界情形。

    研究結果顯示：

    一、Facebook串聯離線與線上生活，過半數的受訪者將Facebook視為另一個展現自我的舞台，並將離線生活的隱私態度和認知延伸至Facebook。Facebook的隱私設定看似可讓使用者掌控個人資訊，但繁雜且不斷變更的隱私政策導致使用者只能改變使用習慣，在揭露個人資訊前依照不同目的、對象不斷調整個人隱私的界線。

    二、當真實生活延伸至Facebook後，半數以上的受訪者為求持續在Facebook與人互動，經常對個人隱私產生妥協與退讓，不過部分受訪者只揭露對個人隱私影響層面和利害關係最小的個人資訊，這顯示使用者在個人隱私的維護上不因線上與離線而有所區隔，而是根據使用需求和動機衍生出不同的隱私維護機制。
    The purpose of research is to explore how users disclose and control their personal information on Facebook and further investigates users’ personal privacy cognition and maintenance to compare with their real life. Data collection methods mainly include focus group interviews and participant observation.

    Research results are two-fold:

    1.By regarding Facebook as a showing stage, users extend their privacy attitudes and cognitions to Facebook and play a similar part of themselves in reality. Owing to the imperfect of Facebook privacy settings, users change their using habits and adjust the boundaries of personal privacy based on different purposes and people.
    2.In order to interact with realistic friends on Facebook, users would compromise between their privacy cognition and using situation. Users’ privacy cognition and maintenance are constructed of their usage needs and motivations but not based on online or offline.
    Appears in Collections:[Graduate Institute & Department of Information and Communication] Thesis

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