二、當真實生活延伸至Facebook後，半數以上的受訪者為求持續在Facebook與人互動，經常對個人隱私產生妥協與退讓，不過部分受訪者只揭露對個人隱私影響層面和利害關係最小的個人資訊，這顯示使用者在個人隱私的維護上不因線上與離線而有所區隔，而是根據使用需求和動機衍生出不同的隱私維護機制。 The purpose of research is to explore how users disclose and control their personal information on Facebook and further investigates users’ personal privacy cognition and maintenance to compare with their real life. Data collection methods mainly include focus group interviews and participant observation.
Research results are two-fold:
1.By regarding Facebook as a showing stage, users extend their privacy attitudes and cognitions to Facebook and play a similar part of themselves in reality. Owing to the imperfect of Facebook privacy settings, users change their using habits and adjust the boundaries of personal privacy based on different purposes and people. 2.In order to interact with realistic friends on Facebook, users would compromise between their privacy cognition and using situation. Users’ privacy cognition and maintenance are constructed of their usage needs and motivations but not based on online or offline.
