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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102382

    Title: 應用腦波訊號分析風險考量下之決策行為
    Other Titles: Apply brain waves to analyze the decision behavior under the condition of risk
    Authors: 陳勁華;Chen, Jing-Hua
    Contributors: 淡江大學資訊管理學系碩士班
    徐煥智;Shyur, Huan-Jyh
    Keywords: 腦波;展望理論;風險態度;參考點;決策行為;electroencephalogram;Prospect Theory;risk attitude;reference point;decision behavior
    Date: 2014
    Issue Date: 2015-05-04 09:54:23 (UTC+8)
    Abstract: 近年來由於認知神經科學領域的發展,促使許多的研究者紛紛使用先進的電子測量儀器進行實驗。大腦認知科學相關的研究也開始藉由腦電波的方式去分析及探討,找出人們在決策或是思考各類不同問題時,大腦腦波的區域或是頻段上的變化。
    In recent years, due to the development in the field of cognitive neuroscience, have prompted many researchers to use advanced electronic measurement instruments to do experiments. Cognitive science research related to the brain have begun to analyze and explore through brain waves ways to find out people in decision-making or thinking different types of problems, changes in the brain region or EEG frequency.
    Kahnema and Trersky put forward prospect theory in 1979, from the perspective of cognitive psychology, corresponds to expected utility theory in game theory. Prospect theory used nonlinear utility function or value function to explain the psychological and behavioral of decision makers in decision-making process. This theory suggests that individual positions based on different reference points have different risk attitudes. Many studies have shown that many human psychological behavior can use physiological signals to detect. Such as heart rate, brain waves and other signals. And now has proved that human cerebral cortex in mood, behavior and experience, etc., play an important role, such as the prefrontal cortex functional asymmetry zones are related to different emotions behavior. But pending explore whether the same effect on the risk chase or on the risk averse. Therefore, this study will attempt to use EEG to study the decision-makers''s brain activity characteristics in the preferences selected, respectively in risk aversion or in risk chase. Through this research to help decision makers determine its reference point in different decision rules settings.
    Appears in Collections:[資訊管理學系暨研究所] 學位論文

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