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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102368

    Title: 基於影響力分析之意見單元評價的研究
    Other Titles: A study of opinion unit evaluation based on influence analysis
    Authors: 黃心宜;Huang, Shin-Yi
    Contributors: 淡江大學資訊管理學系碩士班
    蕭瑞祥;Shaw, Ruey-Shiang
    Keywords: 意見探勘;意見單元;影響力分析;Opinion Mining;Opinion unit;Influence analysis
    Date: 2014
    Issue Date: 2015-05-04 09:54:02 (UTC+8)
    Abstract: 意見單元為評價對象與其對應的意見詞的組合,是計算評價產品資訊的基本單位,本研究提出了一種應用於網路論壇的產品評論文章,基於影響力分析的意見單元加權方法。
    Opinion unit is a combination of evaluation objects and corresponding opinion words and is a basic unit of calculate the product information. . This study proposes a product review articles used in Internet forum, use the method of weighting based on the influence analysis.
    This study established the concept of opinion leaders to identify effective reviewer characteristic factors, then calculate the influence of the article author. Integrating the influence of the article author with product review unit aggregated into product evaluation model and prototype system.It can evaluate the accuracy of the system. System Assessment article from Mobile01 Internet forum on "smart phones" products evaluated articles.
    Unweighted opinion unit compared with manual scoring results. Review unit being observed proportion of factors affecting reviewers was 46%. Show influential commentators might affect Internet users to view product evaluation experience. Calculated the evaluation unit based on the views of influential commentators with weighting method. It has a good similarity with the opinion unit scores that give by people reading the evaluation article. Comparison with the unweighted opinion unit scores, opinion analysis unit to enhance the accuracy of 15.37% to 69.3%. This study proposes a method to prove the product evaluation results more accurate and can effectively measure the reviewers influence. Expected the result of this study can do evaluation research and practice of reference for subsequent Internet articles.
    Appears in Collections:[資訊管理學系暨研究所] 學位論文

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