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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102318

    Title: 企業社會責任對員工組織承諾的影響 : 以工作特性為干擾變數
    Other Titles: The impact of corporate social responsibility on employee organizational commitment : job characteristics as moderator variable
    Authors: 許瑞虹;Hsu, Jui-Hung
    Contributors: 淡江大學會計學系碩士在職專班
    謝宜樺;Hsieh, Yi-Hua
    Keywords: 企業社會責任;組織承諾;工作特性;corporate social responsibility;Organizational Commitment;Job characteristics
    Date: 2014
    Issue Date: 2015-05-04 09:52:44 (UTC+8)
    Abstract: 本研究從企業社會責任對員工組織承諾的影響,五大工作特性是否造成其干擾?企業社會責任以Carroll(1979,1991)所提出四個構面包含經濟責任、法律責任、道德責任、慈善責任;組織承諾以Meyer & Allen(1991)所發展三個構面,包含情感性承諾、規範性承諾、持續性承諾;由於組織成員對工作特性認知皆不同,因組織成員不同的行為動機而導致不同的行為表現,採用Hackman & Oldham (1975)將工作特性分為變化性、回饋性、自主性、重要性、完整性五個構面,以工作特性五個構面為干擾變數。


    本研究主要以問卷調查法,採用紙本問卷與網路問卷並行來進行資料蒐集,有效問卷223份,採用統計軟體SPSS for Windows進行資料的處理,實證結果顯示:

    一、企業必須加強員工工作特性的改變,工作內容設計,透過工作豐富化與工作擴大化、職務的輪調措施,讓員工從工作中得到激勵和成就感 。
    This study, in terms of corporate social responsibility contribution, to explore the impact of organizational commitment, whether caused by its five Job characteristics interference? Corporate Social Responsibility is based on Carroll (1979, 1991) proposed four perspectives which contain economic responsibilities, legal responsibilities, ethical responsibilities, philanthropic responsibilities. According to Meyer and Allen (1991) theory, organizational commitment is developed three perspectives including affective commitment, normative commitment, and persistent commitment. Due organizational employees have difference cognitive in job characteristics, employees different behavior motives can lead to different working performance. Hackman & Oldham (1975) divided job characteristics into five perspectives: variety, feedback, autonomy, significance, integrity. These five perspectives of job characteristics are moderator variable.

    The companies are making profits; meanwhile, they must appropriately contributed to stakeholders that including customers, employees, communities, suppliers, and governments; additionally, economic responsibility, legal responsibility, moral responsibility, philanthropic responsibility. This is Corporate social responsibility. Scholars in social identity theory and the identification theory as the basis of corporate social responsibility and organizational commitment, when companies practice social responsibility and employee recognition corporate in order to emphasizes on the employee’s benefits, this will affect the employee organizational commitment. During the economic depression, the companies cut down employee’s working hours, unpaid leave, and lay off. Their employees might possibly become not to trust and not loyal to their companies. The employee organizational commitment more loyal to their companies, then the companies will acquire effectively competitive advantages. The managers can also predict employees’ work attitudes and turnover rate. As a result of this Research not only can be references for managers and businesses but also provide recommendations for further research.

    This study had been done through questionnaire survey. The data were collected by both paper and online questionnaires, 223 effectively survey. Data processing by using SPSS for Windows statistical software, our results show:
    1. Corporate social responsibility can give an obviously positive influence to employee organizational commitment.
    2. During the period of the impact from corporate social responsibility to employees, these five job characteristics - variety, feedback, autonomy, significance, and integrity have moderator effect.

    Management Connotation:
    1.The companies must strengthen the changing of employee characteristics, job content design, through job enrichment, job enlargement, and job rotation to motivate employees and to get an accomplishment from their work.
    2.The implementation of equal rights for male and female to work the system, establish and improve staff welfare system, the establishment of internal staff communication channels smoothly, boost employee morale satisfaction.
    3.Combining with "Strategic corporate social responsibility," integrated a Corporate Social Responsibility in business planning and decision-making process, the implementation strategy of business marketing opportunities, can tend to "social responsibility for the economics, social responsibility for the environment, social responsibility for the society" development in all aspects.
    Appears in Collections:[會計學系暨研究所] 學位論文

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