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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102286

    Title: 國產電影價值因素 : 網路資訊傳遞之影響
    Other Titles: The effects of internet information delivery on Taiwanese movies' box office success
    Authors: 蘇怡文;Su, Yi-Wen
    Contributors: 淡江大學會計學系碩士班
    Keywords: 電影價值;電影票房;國產電影;網路資訊傳遞;Film value;Box office;Taiwanese movie;Internet information delivery
    Date: 2014
    Issue Date: 2015-05-04 09:52:01 (UTC+8)
    Abstract: 台灣電影產業從1982年起已沉寂多年,直到近年政府開始扶植電影產業等文化創意產業。國片票房日漸復甦,且電影網路評價發展也日益成熟,因而本研究想深入探討國產電影價值來源,由實證角度以我國2002年至2013年的國產電影資料利用迴歸的方式進行分析。
    Taiwan movie industry has experienced recession since 1982. Until recent years government starts to support cultural and creative industries, including movie industry. Taiwanese movies box office is then slowly. In the mean time, the development of internet information delivery is getting mature, by taking this development, this research collects data of Taiwanese movies from 2002 to 2013 and discuss the value factors that triggers Taiwanese movies box office and performs empirical analysis by using regression models.
    The research shows that the box offices of Taiwanese movies are significant influenced by the cast of movies, internet information delivery and whether it is a sequential movie or adapted from best-selling novel. It is suggested that in the internet era, internet delivery has become an important factor that contributes the value of movie, this result provides references for the valuation of film, and gives information for film maker and publisher for the development and marketing.
    Appears in Collections:[會計學系暨研究所] 學位論文

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