台灣電影產業從1982年起已沉寂多年，直到近年政府開始扶植電影產業等文化創意產業。國片票房日漸復甦，且電影網路評價發展也日益成熟，因而本研究想深入探討國產電影價值來源，由實證角度以我國2002年至2013年的國產電影資料利用迴歸的方式進行分析。 本研究顯示，電影的卡司、電影為暢銷小說續集或改編、網路資訊平台所提供上映前網民期待以及上映後網民滿意度，對於我國國片電影的銷售票房皆具有顯著影響力，在網路資訊發達的年代網路的傳播也成為了電影價值來源的一項重要因素，此結果可提供未來電影相關評價參考，也可作為電影製造商及發行商電影發展及行銷參考。 Taiwan movie industry has experienced recession since 1982. Until recent years government starts to support cultural and creative industries, including movie industry. Taiwanese movies box office is then slowly. In the mean time, the development of internet information delivery is getting mature, by taking this development, this research collects data of Taiwanese movies from 2002 to 2013 and discuss the value factors that triggers Taiwanese movies box office and performs empirical analysis by using regression models. The research shows that the box offices of Taiwanese movies are significant influenced by the cast of movies, internet information delivery and whether it is a sequential movie or adapted from best-selling novel. It is suggested that in the internet era, internet delivery has become an important factor that contributes the value of movie, this result provides references for the valuation of film, and gives information for film maker and publisher for the development and marketing.
