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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102285

    Title: 樂活生活認知與機能性食品消費關係之研究
    Other Titles: Exploring the relationships between the cognition of LOHAS lifestyle and the consumption of functional foods
    Authors: 林俊杰;Lin, Chun-Chieh
    Contributors: 淡江大學企業管理學系碩士在職專班
    Keywords: 樂活;生活型態;機能性食品;LOHAS;Lifestyle;Functional Foods
    Date: 2014
    Issue Date: 2015-05-04 09:51:56 (UTC+8)
    Abstract: 我國已邁入高齡化社會,但在醫學進步之下,國人的壽命不斷延長,而追求生命延長的同時及退休後的生活品質與健康狀況是現代人追求的生活趨勢。機能性食品已被證明能透過營養的供給去改善健康狀況或是減低發生疾病的危險性,因而能滿足人們對於保護健康或是預防傳染疾病的需求,使得機能性食品的需求市場快速成長,而追求樂活生活的族群也有相同的理念去追求健康的生活,不同的是樂活生活族群追求健康的同時追求環境與個人的永續發展。許多廠商試圖開發各類產品去符合樂活生活消費族群的需求,但是樂活生活的消費族群相較於一般的消費者對機能性食品的消費意圖是否有差異,是本研究將探討的主要議題。
    Taiwan has been entering the aging society. People life to be extended continually because of the medical advances. While the pursuit of life extension and quality of life and health after retirement is the modern living trends. Functional foods have been proven that it can improve health status through the supply of nutrients or reduce the occurrence of the diseases risk, which can satisfy people''s request for the protection of health or the prevention of infectious diseases, making functional foods market growth rapidly. LOHAS peoples have the same value is also to pursue healthy life. The difference for the LOHAS peoples is also pursuing a healthy environment and the individual sustainable development. Lots of manufacturers try to develop a range of products to meet the LOHAS consumer living needs, but the issues is we don’t know the difference in the consumers’ intention between general consumer and LOHAS peoples. In this study, we explore the relationships among three dimension, “LOHAS lifestyle cognition”, “functional foods attitude” and “consumption behavior intention of functional foods” in the consumers over the age of 20. After investigation found that consumer’s "LOHAS lifestyle cognitive" affect consumer’s “functional foods attitude” positively. We also found that consumers’ "LOHAS lifestyle cognitive" and “functional foods attitude” affect consumers'' “consumption behavioral intention of functional foods "positively.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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