This dissertation applied of importance-performance analysis (IPA) of the green hotel seal checklist criterion from the hoteliers view in Taiwan. The empirical data obtained from hoteliers can identify the acceptance of green hotel certification’s evaluation system by the hoteliers in Taiwan. Further, we expect the results will help the development and implementation of green hotel seals. In this study, we used the hoteliers in Taipei city and New Taipei city to be our research object sample, we investigate the hoteliers’ opinions and attitudes of the green hotel seal checklist criterion. Moreover, explore whether different cognition and practical implement of the green hotel certifications among these hoteliers.
The hoteliers’ questionnaire quantitative data for this study were gathered from the hoteliers in Taipei city and New Taipei city. We will collect the samples from the members of the Taipei and New Taipei city Hotel association. Total of 331 hotelier questionnaires were returned. A further 10 of the returned questionnaires were incomplete, and thus 321 usable responses were received from hoteliers.
The data analysis was used descriptive analysis, reliability analysis, T-test, ANOVA analysis, and importance-performance analysis. The findings of this study are described following:
1. In the IPA analysis of items of green hotel seal checklist criterion, it reveals among these of green seal checklist criterion, the construct of “pollution control” was ratings the most stringent requirements criterion. The “water conservation” was rating the highest performance among the criterions.
2. The attributes of green hotel seal checklist criterions in terms of importance and performance shows thirteen items were plotted in the quadrant I of “keep up the work”. Three items were plotted in quadrant II which means “strengthen the education and training”, these three features need to be improved upon terms of performance by the hoteliers. Also, fourteen items were positioned in the quadrant III of “strengthen the planning and execution”. The four items were plotted on quadrant IV of “low priority”.
3.The results reveal that the hoteliers whose were located in New Taipei City, were established 20-25 years, hotel size with rooms 50 or less, prices NT. 2000 or less, with a higher intention to apply for green hotels.