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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102249

    Title: 房仲業銷售人員薪資結構對工作績效之影響
    Other Titles: Influence of salary structure of real estate salesmen on job performance
    Authors: 王錦鈴;Wang, Chin-Ling
    Contributors: 淡江大學企業管理學系碩士在職專班
    楊立人;Yang, Li-Ren
    Keywords: 房屋仲介;薪資結構;工作績效;人口屬性;Salary structure;job performance;real estate agent;demographic attributes
    Date: 2014
    Issue Date: 2015-05-04 09:51:01 (UTC+8)
    Abstract: 房地產銷售人員的薪酬結構可能是影響其工作性能的主要因素之一。然而,許多房地產企業忽視足夠的薪酬結構,導致工作表現不佳。


    Salary structure of real estate salesmen may be one of the major factors that influence their job performance. However, many real estate companies ignore adequate salary structure leading to a poor job performance.

    The primary objective of this study was to investigate the effect of salary structure of real estate salesmen on their job performance. The second objective was to evaluate the difference in salary structure among different demographic variables. In addition, the third objective of this research was to assess the difference in job performance among different demographic variables. A total of 238 usable samples were retrieved and used for descriptive analysis, factor analysis, reliability analysis, construct validity, t test, analysis of variance (ANOVA), and regression analysis.

    The results suggest that salary structure of real estate salesmen contributes to job performance. In addition, the difference in salary structure of real estate salesmen exists for several demographic variables. Finally, the findings also indicate that the difference exists in job performance for certain demographic variables.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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