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    Title: 台灣鋰離子電池競爭力發展之研究
    Other Titles: A study of lithium-ion battery industry developing competition power in Taiwan
    Authors: 楊莉珍;Yang, Li-Jen
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    楊維楨;Yang, Wei-Tzen;婁國仁;Lou, Cuo-Ren
    Keywords: 鋰離子電池;SWOT分析;五力分析;Lithium ion battery;SWOT Analysis;Five forces analysis
    Date: 2014
    Issue Date: 2015-05-04 09:50:42 (UTC+8)
    Abstract: 隨著科技與生活品質快速發展,3C電子產品求輕薄短小,由於鋰離子電池具備自放電率低,高能量密度,長壽命使用期限等特性,因此現在所有可攜式3C電子產品幾乎都使用鋰離子電池。
    全世界對於鋰離子電池的需求量相當高,但是在台灣,鋰離子電池產業只有組裝廠較為蓬勃,生產電池芯公司並不多,仍仰賴向日韓和大陸的進口。本研究的主題是考察台灣鋰離子電池產業目前應用於筆記型電腦現況,思考如何運用台灣鋰離子電池的優勢與策略在與全世界電池業界競爭,並因應未來鋰離子電池下游需求產業的變化進行策略上的修正與探討。
    首先,整理筆記型電腦產業經營狀況和台灣外鋰離子電池產業相關的資料,接著,經由五力分析、SWOT分析及市場區隔策略、專家訪談等方法、找出目前台灣鋰離子電池組裝廠的競爭優勢和劣勢。最後彙整調查分析結果,提出可行的競爭策略,供台灣鋰離子電池產業界作參考。
    The size of 3C portable electronic products become lighter, thinner, shorter, and smaller due to the rapid progress of technology and life. Because the high energy density, long life cycle, and low self-discharge rate characteristics, lithium battery is widely used and we can see them in all kinds of portable 3C devices.
    The demand of lithium-ion battery is significantly high in today’s world.
    In Taiwan , although the industry of lithium-ion battery assembly is relatively prosperous, battery cell, which is one of the key material in supply chain, highly depends on the import from Japan, Korea and China. Through the investigation of Taiwan’s current industrial situation of lithium-ion battery applied to notebook , the purpose of the research is to figure out practical strategies on how to use the advantages of Taiwan to face the competitive worldwide battery industry and be adaptable to the fluctuating market demand.
    In this study,data related Notebook industry operating conditions and lithium battery industry in Taiwan are gathered first. Then through
    five forces analysis, SWOT analysis, market segmentation strategies analysis, and interviewing with experts in the related field are followed. Finally, after compiling and analyzing the survey results, viable competitive strategy recommendations are provided to lithium battery industry in Taiwan for strategic planning reference.
    Appears in Collections:[Department of Management Sciences] Thesis

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