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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102226

    Title: 綠色品牌形象、綠色行銷、政府政策與綠色購買意願之研究 : 以LED燈泡為例
    Other Titles: Green brand lmage, green marketing, government policy and green purchase intention : an empirical study on LED lamp
    Authors: 陳詠心;Chen, Yung-Hsin
    Contributors: 淡江大學管理科學學系碩士班
    曹銳勤;Tsaur, Ruey-Chyn
    Keywords: 綠色產品;消費動機;綠色行銷;綠色品牌;探索性因素分析;驗證性因素分析;Green Product;Consumer Motivation;Green Marketing;Exploratory Factor Analysis;Confirmatory Factor Analysis
    Date: 2014
    Issue Date: 2015-05-04 09:50:27 (UTC+8)
    Abstract: 本研究的主要目的是驗證消費者購買意願之影響因素,利用為對綠色產品的認識、消費動機、綠色行銷、綠色品牌與政府政策五大構面以及最後購買意願之因素。本研究之研究工具為SPSS18.0以及AMOS18.0。
    The research purpose is to verify the effect factors the comsumers purchase the LED lamp using the findings to it''s five dimensions of consumer motivation, green marketing, green brand.Then we use SPSS18.0 and AMOS18.0 to solve this problem.
    Our research process is list as follows and then understand the basic target demographic variables, and then verifies internal consistency and reliability analysis to the questionnaire Finally, we use structural equation model to verify the assumptions among the proposed.
    Finally, this study proposes managerial implications and research direction to the development of the green product of LED lights industry.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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