English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49378/84106 (59%)
Visitors : 7379547      Online Users : 67
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102215

    Title: 碳標籤在消費性商品之環境友善定位二維品質模式探討
    Other Titles: Investigation of carbon label on environmental friendly positioning by Kano two-dimensional quality model for consumer goods
    Authors: 林盈君;Lin, Ying-Chun
    Contributors: 淡江大學管理科學學系碩士班
    Keywords: 碳標籤;Kano二維品質模式;Carbon label;Kano Two-Dimensional Quality Model.
    Date: 2014
    Issue Date: 2015-05-04 09:50:12 (UTC+8)
    Abstract: 近年來,由於全球暖化與溫室效應造成嚴重的環境破壞與氣候變遷,節能減碳已成為世界各國政府與企業關注的議題,許多國家或企業紛紛要求部分的商品上需有碳標籤的標示,我國也在2009年實施碳標籤制度。
    In recent years, due to the severe global climate change induced by the greenhouse effect, governments and businesses worldwide have started to put much emphasis on issue of energy saving and carbon reduction. To achieve the carbon reduction goal, the Taiwan government has implemented the carbon label policy since 2009.
    This study focused on consumer perception of carbon labeling, aims to investigate Taiwanese consumers perceptions on consumer goods with carbon labels, mainly examines the effects of consumer goods properties. This study through collected literature and discussion, sorting product carbon labeling. Use the concept of Kano model to designed questionnaire. The survey was conducted throughout the Taiwan Island, with 305 samples and 305 are valid. Questionnaire using SPSS statistical software analysis, Kano two-dimensional quality collation table and quality improvement index to analysis. According to Kano Two-dimensional Quality Model, find consumer goods and consumer relationship is Indifferent Quality Element. Use quality improvement index can see female, unmarried, educated population is the Institute will have a higher degree of awareness and acceptance of carbon label of products.
    According to research results, this study suggests that the government can both advocacy and regulate the applications of carbon labels. Manufacturers also can improved the product of a high degree of attention populations, accomplish Attractive Quality Element, let consumers buy the carbon label goods. Achieving national carbon reduction targets.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback