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|Title: ||Factors influence the use of digital legacy|
|Other Titles: ||影響使用數位遺產因素之研究|
|Authors: ||鄭宇貝;Cheng, Yu-Pei|
|Keywords: ||認知價值;認知風險;數位遺產;隱私顧慮;態度強度;perceived value;perceived risk;Digital legacy;Privacy concern;Attitude strength|
|Issue Date: ||2015-05-04 09:50:04 (UTC+8)|
集問卷，共計從網路平台與實際接觸方式回收之有效消費者樣本 450 份。以
The digital legacy concept has recently gained considerable attention and international discussion and assets have gradually begun to be stored digitally, replacing traditional storage. The value and risk of digital legacy has become a crucial topic of study, and charged or noncharged digital legacy management services have operated for several years. This study discussed perceived value, involvement, perceived risk, privacy concern, attitude strength, and purchase intention of the digital legacy management service in Taiwan. Common online users in Taiwan were chosen as the research setting and data were collected online and from the streets. This study received 450 responses, including 60 invalid responses and 390 usable responses. AMOS 17.0 was used as a tool to analyze the research hypotheses using structural equation modeling (SEM). The hypotheses were all supported as follows. First, involvement (INV) had a significant and positive effect on attitude strength (AS); second, emotional value (EMV) had a significant and positive effect on attitude strength (AS); third, epistemic value (EPV) had a significant and positive effect on attitude strength (AS); fourth, financial risk (FR) had a negative effect on overall attitude strength (AS); fifth, physical risk (PSR) had a negative effect on overall attitude strength (AS); sixth, attitude strength (AS) had a positive effect on purchase intention (PI); seventh, subjective norm (SN) had a substantial effect in this research model.
Finally, this study offers several managerial and theoretical implications for recreation farm managers and discusses further research aspects for future academics. Previous studies have only defined digital legacy and shown its relevance to daily life. How people’s perceived value, risk, and privacy concern determine the need for a digital legacy management service and peoples’ concerns regarding a digital legacy management service are topics worthy of study.
|Appears in Collections:||[管理科學學系暨研究所] 學位論文|
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