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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102190

    Title: 台灣銀行業財富管理之發展策略 : 以波特五力分析為基礎
    Other Titles: Business development strategy based on Porter Five Forces analysis for wealth management banking in Taiwan
    Authors: 林靚怡;Lin, Ching-Yi
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    Keywords: 財富管理;五力分析;策略規劃管理;SWOT分析;wealth management;Strategy Development and Management;Five forces analysis;SWOT Analysis
    Date: 2014
    Issue Date: 2015-05-04 09:49:39 (UTC+8)
    Abstract: 台灣隨著人口結構改變、貧富差距擴大及科技進步,不同客層對於財務規劃需求也日趨分歧異化。各種現象顯現台灣的財富管理市場與業務發展已經由「需求快速增加」的市場,慢慢轉變到「區隔財富管理客層」為主的發展態勢。為因應變化,各銀行紛紛推出多元客製化的「財富管理」方案以滿足客戶需求。
    Due to the changes of personal financial needs and techolnology advancement, wealth management market segmentation strategies have became singnigicant in recent Taiwan banking industry. Customized wealth management models are provided to each segement in service and advisory systems for better banking service. Aside from the traditional banking experiences, a successful wealth management business relies on strategies, management skills to meet actual business situations.
    In this study, by using Five Forces Analysis, and SWOT analysis, we are able to provide and improve the wealth management strategies and to avoid overlooking the current wealth managemt challenge in some of the top-tier banks of Taiwan.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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