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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/102186

    Title: 探討美髪服務業之創新商業模式與創業家之精神
    Other Titles: Exploring the innovation business model and entrepreneurship in the hairdressing service industry
    Authors: 賴草;Lai, Tsao
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    牛涵錚;Niu, Han-Jen
    Keywords: 創新;商業模式;創新商業模式;innovation;Business Model;business model innovation
    Date: 2014
    Issue Date: 2015-05-04 09:49:31 (UTC+8)
    Abstract: 商業模式關係著美髪創業家創業的成長及獲取利潤的多寡,更是店家活動進行組織、營運和創造財富的途徑,它能夠幫助管理者了解企業的操作流程
    Business model related to the growth of the United States hairdresser entrepreneurs entrepreneurship and access to profit the amount,more is the way the store activities conducted organizational,operational and wealth creation,it can help administrators understand the business operation processes can also display stores multifaceted value lies . Understand the business model through,so stores in conducting strategic framework to develop more choice and to have good grasp. This study aimed to explore the beauty hairdresser entrepreneurial venture business model elements, as well as stores in strategic business model elements and principles of innovative business models can find,so stores can gain competitive advantage and survival and development momentum. This study used the case study method,the study of six cases to the service as a case study.

    Business model based on the literature,summarized the eight major elements of the business model, namely the value of the network revenue mechanism, the core strategy, products and services, value orientation, organizational design, strategic resources, technology components, as discussed business models The main impact of elements.

    This study by the literature survey and interviews,the business model of the eight elements combine under the industry business model strategies employed elements of the way,and the use of radar maps and cross-analysis of secondary analysis tools to understand the beauty hairdresser entrepreneurs in the face of internal and external environment Planning of operations. Finally, the importance of each element in the industrial business model business model and the overall environment and the operation of the elements possess strategic business model innovation to enhance competitiveness and achieve the purpose of business continuity.
    Appears in Collections:[Department of Management Sciences] Thesis

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