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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102185

    Title: 私立技專校院面臨少子化衝擊學校經營之因應策略
    Other Titles: The strategic moves for private technical colleges under declining birth rate
    Authors: 徐雅婷;Hsu, Ya-Ting
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    李培齊;Lii, Pei-chi
    Keywords: 少子化;學校經營;因應策略;declining birthrate;School Management;coping strategies
    Date: 2014
    Issue Date: 2015-05-04 09:49:29 (UTC+8)
    Abstract: 本研究旨在探討私立技專院校在面臨少子化的衝擊下,對於學校經營之影響,以及因應策略與成效研究。本研究採個案分析方式,研究個案為一所內部存在人事成本佔學雜費比例過高隱憂,外部存在少子化問題威脅之院校;因其策略實施得宜,學生人數反而逐年成長。訪談對象為個案學校之重要決策階層主管,研究方法採取半結構式訪談法,輔以參與觀察及文件進行分析,以期本研究之結論更能符合當前學校經營現況面臨之困境與尋求適合之因應策略。
    This thesis is to explore the impact of declining birthrate on the management of private colleges, as well as their coping strategies and performances. The research is conducted with a case study. The target college is threatened by two circumstances. One is the high percentage of personnel costs in for tuition revenues. The other is the threat of declining birthrate. Nevertheless, the number of students is still growing for the target college year after year due to some strategic initiatives. Semi-structured interviews are conducted with decision-making level executives in the college. Interview date is analyzed together with internal documents and participant observation to infer the challenges and difficulties of the management of private colleges and appropriate coping strategies.
    Based on the analysis, five major strategies were adopted by the target college to cope with declining birthrate: 1. Apply marketing strategies to demonstrate school performances; 2. Adjust departments in response to human resource requirement; 3. Expand the channels of student recruitment; 4. Adopt strategic alliances to develop cooperative programs in selective industries; 5. Implement lean personnel policy and strengthen faculty structure.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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