The elder population has been growing rapidly in Taiwan, the elders, disabilities, and those who need wheelchairs all have the demands of Easy Accessible Transportation Vehicle. Accordingly to the regulations, only the people who are registered as the disabled can be allowed to use the Public Rehabus. Therefore, in order to complement the social needs, the Private Rehabus renting service has been launcheing.
In this research, through the case study of Daofu Care & Service Co., Ltd., its Social Enterprise business model has been studied. The case was choosen based on following criteria: (1) Meeting the requirements of Go Incubation Board for Startup and Acceleration Firms (GISA); (2) With service quality contenting innovative features for benchmark; (3) Complementing to the social needs; (4) Financially supported by its own commercial activities other than from public donations or grants; (5) Able to link multiple resources and offer "All in One" concept to enhance the industry service value chain.
According to the research findings, the case company as a social enterprise has several distinct operating characteristics. Firstly, the general corporate emphasis on maximizing profits, but Duofu fully complies with characteristics of the social enterprises, that is "with the social mission to achieve the social needs". Secondly, in order to meet the market demands, the company provides the service innovation, link with multi-resources, to create the differentiated service characteristics. Finally, the company can take the advantage of “GISA capital market” to increase its financial channels and to improve its social image. The conclusions of this study show that the case company’s business model is very worthy for the other social enterprises as a reference example.