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|Other Titles: ||The study on insurance electronic commerce in China|
|Authors: ||張長雲;Chang, Chang-Yun|
郝充仁;Hao, Chung-Jen;李雅婷;Lee, Ya-Ting
|Keywords: ||保險電子商務;大陸保險業;Insurance electronic commerce;China Insurance Industry|
|Issue Date: ||2015-05-04 09:47:00 (UTC+8)|
In line with the flourishing development of information technology and computer technology, the online world is gradually playing an ever more important role in the lives of ordinary people. This includes interpersonal exchanges, online shopping; information obtained online, and so on. In addition, enterprises also use the speed and convenience of networks to engage in a large number of commercial activities. In the twenty-first century, the Internet is making swift and quiet inroads into peoples'' lives and making itself into an indispensable necessity.
As a result, the insurance electronic commerce thus came into being, with electronic commerce constituting a new type of business model. Customer and vendor interaction patterns and transactions have significantly changed, and without exception enterprises are all putting efforts into developing electronic commerce in order to create value and increase their competitive advantage.
The main topic of this study is to research the past history, current situation and future development of electronic commerce in China’s Insurance Industry. Although the China’s insurance industry got a late start in comparison with other countries, it exhibits a very powerful pace of development as well as ability to mimic and accept innovation. Electronic commerce has flourished in China’s Insurance Industry on the back of several factors, including popularity of the Internet in recent years, theresilience of the insurance industry, and an open attitude on the part of government authorities in regard to supporting and accepting change.
This study encompasses three dimensions for analysis, namely government policy supervision, science and technology, and market development. On this basis, we compile relevant historical documentation and monograph reports, and through industry research we come to understand the actual conditions of insurance companies that are engaged in electronic commerce. Finally, we summarize with conclusions and recommendations to serve as a reference for electronic commerce platforms in the future.
This study is generally divided into a progressive discussion over four sections. First, we give an overview of insurance electronic commerce. This is followed by an examination of the background, types and features marking the rise of insurance electronic commerce in China. In addition, we review the current situation and business development issues for China‘s insurance electronic commerce. Finally, we address the current needs and challenges of China‘s insurance electronic commerce in formulating conclusions and recommendations.
|Appears in Collections:||[保險學系暨研究所] 學位論文|
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