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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102087

    Title: 大陸保險電子商務之發展與研究
    Other Titles: The study on insurance electronic commerce in China
    Authors: 張長雲;Chang, Chang-Yun
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    郝充仁;Hao, Chung-Jen;李雅婷;Lee, Ya-Ting
    Keywords: 保險電子商務;大陸保險業;Insurance electronic commerce;China Insurance Industry
    Date: 2014
    Issue Date: 2015-05-04 09:47:00 (UTC+8)
    Abstract: 隨著資訊技術和計算機技術的蓬勃發展,網路世界漸漸在一般人生活當中扮演重要的角色,包括人與人之間的交流、網上購物、訊息知識之取得等等,另一方面,企業也運用了網路的便利性、快捷性,從事大量商業活動;在二十一世紀的當今,網路正悄然地、迅速地走進人們的生活,成為人們生活不可或缺的必需品。
    In line with the flourishing development of information technology and computer technology, the online world is gradually playing an ever more important role in the lives of ordinary people. This includes interpersonal exchanges, online shopping; information obtained online, and so on. In addition, enterprises also use the speed and convenience of networks to engage in a large number of commercial activities. In the twenty-first century, the Internet is making swift and quiet inroads into peoples'' lives and making itself into an indispensable necessity.
    As a result, the insurance electronic commerce thus came into being, with electronic commerce constituting a new type of business model. Customer and vendor interaction patterns and transactions have significantly changed, and without exception enterprises are all putting efforts into developing electronic commerce in order to create value and increase their competitive advantage.
    The main topic of this study is to research the past history, current situation and future development of electronic commerce in China’s Insurance Industry. Although the China’s insurance industry got a late start in comparison with other countries, it exhibits a very powerful pace of development as well as ability to mimic and accept innovation. Electronic commerce has flourished in China’s Insurance Industry on the back of several factors, including popularity of the Internet in recent years, theresilience of the insurance industry, and an open attitude on the part of government authorities in regard to supporting and accepting change.
    This study encompasses three dimensions for analysis, namely government policy supervision, science and technology, and market development. On this basis, we compile relevant historical documentation and monograph reports, and through industry research we come to understand the actual conditions of insurance companies that are engaged in electronic commerce. Finally, we summarize with conclusions and recommendations to serve as a reference for electronic commerce platforms in the future.
    This study is generally divided into a progressive discussion over four sections. First, we give an overview of insurance electronic commerce. This is followed by an examination of the background, types and features marking the rise of insurance electronic commerce in China. In addition, we review the current situation and business development issues for China‘s insurance electronic commerce. Finally, we address the current needs and challenges of China‘s insurance electronic commerce in formulating conclusions and recommendations.
    Appears in Collections:[風險管理與保險學系] 學位論文

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