本研究結果將可提供給證券公司未來發展行動下單裝置時的參考依據，進一步使證券公司更瞭解客戶在行動下單服務的實際需求，最終達致企業滿意度之提升。 With the advancement of electronic technology, a variety of electronic tools for online transaction have been developing in many respects. In the modern era, the prevalence of smartphones has been ingrained in people’s lives and changed the way people live. The present study aims at investigating the current development of online investing service provided by brokerage firms. The study also hopes to gain a deeper insight into the external value adding. The most authentic feedbacks from investors in online investing were expected through questionnaires.
The present study first discusses about brokerage firms and investor perspectives: understanding the emergence of online investing and its impact on the performance of brokerage firms. Then the progress of online broker system and the investor’s approach to using the system is further examined. Questionnaires used among investors having experience in online trading offered data for the study to analyze the usage and trading habits of investors when it comes to electronic devices and broker system.
The results of this study can contribute to future improvement of online investing devices for brokerage firms. Moreover, these firms will be able to better understand the actual needs of clients in terms of online investing service. All this will eventually enhance customer satisfaction towards corporations.
