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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102049

    Title: 從顧客關係管理探討虛擬社群結合大數據趨勢之研究
    Other Titles: A study of virtual communities combining with big data from a viewpoint of customer relationship management
    Authors: 岳造宇;Yueh, Chao-Yu
    Contributors: 淡江大學國際企業學系碩士在職專班
    Keywords: 顧客關係管理;虛擬社群;大數據;Customer Relationship Management (CRM);Virtual Communities;Big Data
    Date: 2014
    Issue Date: 2015-05-04 09:46:03 (UTC+8)
    Abstract: 進入新網路時代,包括搜尋引擎、社群網站、線上購物等等都會遇到龐大數據資料的挑戰,在網路上購物不僅可以享受到實體書店所沒有的便利功能,且價格又比傳統實體商店還要更便宜。海量資料的重要性不在於資料大小或數量多寡,而是如何運用客戶的資料在軟硬體中找出線索、趨勢,經過演算法分析後提出預測,成為企業推展行銷活動的重要議題。
    In the new era of the Internet, including search engines, social networking sites, online shopping, and so will face a huge challenging data, and shopping on the Internet can not only enjoy the convenience features but the price also getting cheaper than the traditional physical store. Importance of the mass of information is not limited to the amount of data size or the numbers, but can also focus on how to use customer information to find clues, trends via hardware and software, to forecast after the analysis of algorithms, and to promot business marketing activities.
    In this study, by adopting Amazon online bookstore and Books online bookstore to a case study, and using UCCT model to analysis both bookstores, and puts forward four proposals in accordance with the conclusions: First, integrate big data to solve the problem of big data; Second, strengthen social sharing consumer groups and Internet bookstores relevance; Third, create a database marketing system and develop a recommendation mechanism; four, avoid infringement of privacy in response to the new Personal Information Protection Act.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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