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    題名: 公司法體制下建築經理業之經營模式與競爭策略研究 : 以台灣新光建築經理公司為例
    其他題名: Business models and competitive strategies of real estate management company under the corporation law system : a case study of Shin Kong Real Estate Management Company
    作者: 徐偉倫;Hsu, Wei-Lun
    貢獻者: 淡江大學國際企業學系碩士在職專班
    蔡政言;Tsai, Jeng-Yan
    關鍵詞: 建築經理公司;競爭策略;差異化策略;企業經營模式;PARTS理論;Real Estate Management Compay;Competitive Strategies;Differentiation Strategies;Business Model;PARTS
    日期: 2014
    上傳時間: 2015-05-04 09:46:02 (UTC+8)
    摘要: 本研究架構主要在探討回歸公司法體制下,建築經理業之內、外在環境、市場現況與主要問題,以競爭策略與PARTS理論等系統性分析案例公司,再根據分析結果探討建築經理公司經營模式與競爭策略,以訂定其未來發展方向。
    主要內容計有以下四點:
    一、建築經理公司之業務定位與產業互動關係。
    二、建築經理公司之經營現況及所面臨之問題。
    三、評估建築經理公司回歸公司法後之優勢與挑戰。
    四、探討建築經理公司之未來經營模式與發展方向。
    最後由個案公司之專案實例探討該公司如何在建築經理本業範疇整合集團資源,透過多種服務整合之效應,從中創造出與眾不同之差異化產品及市場,建立特有之經營模式,採取市場區隔與複合式多角化策略,在艱困環境下脫穎而出,茲以提供建築經理同業佐參。
    The primary objective of this study is to examine the business positioning and the business model of real eatate management companies under the Corporation Law systems. The four main sections are included:
    1.Overview the business position and interactions with in the real estate management system.
    2.Analysis of the business situation and the potential problems of the real estate management market.
    3.Evaluation the strength and the weakness of the real estate management companies return to the corporation law system.
    4.Exploration to the business models and the future development direction of the real estate management market.
    This research is followed by analysis of business models to explore competitiveness through the case analysis of Shin Kong Real Estate Management Company. By the analysis to discuss how to gain enterprise key competency in the business scope by the Vertical Integration of Conglomerate resources enhance to explore Differentiation Strategies of the real estate management market. It will be provided the enterprise for reforming and planning the dominant strategy of real estate management system.
    顯示於類別:[國際企業學系暨研究所] 學位論文

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