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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/102048

    Title: 公司法體制下建築經理業之經營模式與競爭策略研究 : 以台灣新光建築經理公司為例
    Other Titles: Business models and competitive strategies of real estate management company under the corporation law system : a case study of Shin Kong Real Estate Management Company
    Authors: 徐偉倫;Hsu, Wei-Lun
    Contributors: 淡江大學國際企業學系碩士在職專班
    蔡政言;Tsai, Jeng-Yan
    Keywords: 建築經理公司;競爭策略;差異化策略;企業經營模式;PARTS理論;Real Estate Management Compay;Competitive Strategies;Differentiation Strategies;Business Model;PARTS
    Date: 2014
    Issue Date: 2015-05-04 09:46:02 (UTC+8)
    Abstract: 本研究架構主要在探討回歸公司法體制下,建築經理業之內、外在環境、市場現況與主要問題,以競爭策略與PARTS理論等系統性分析案例公司,再根據分析結果探討建築經理公司經營模式與競爭策略,以訂定其未來發展方向。
    The primary objective of this study is to examine the business positioning and the business model of real eatate management companies under the Corporation Law systems. The four main sections are included:
    1.Overview the business position and interactions with in the real estate management system.
    2.Analysis of the business situation and the potential problems of the real estate management market.
    3.Evaluation the strength and the weakness of the real estate management companies return to the corporation law system.
    4.Exploration to the business models and the future development direction of the real estate management market.
    This research is followed by analysis of business models to explore competitiveness through the case analysis of Shin Kong Real Estate Management Company. By the analysis to discuss how to gain enterprise key competency in the business scope by the Vertical Integration of Conglomerate resources enhance to explore Differentiation Strategies of the real estate management market. It will be provided the enterprise for reforming and planning the dominant strategy of real estate management system.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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