本研究採便利抽樣方式，共發放450份問卷，回收有效問卷368份，並使用SPSS18.0及LISREL8.71統計軟體進行資料分析，以及採用結構方程模式分析驗證本研究假說。本研究結論： 1. 觀眾對到蘭博館參與宜蘭在地文化活動，休閒涉入對體驗品質存在正向顯著影響效果。 2. 觀眾對到蘭博館參與宜蘭在地文化活動，休閒涉入對參觀滿意度存在正向顯著影響效果。 3. 觀眾對到蘭博館參與宜蘭在地文化活動，休閒涉入需透過體驗品質及參觀滿意度作為中介角色，才能對重遊意願及新活動再訪意願具正向間接影響。 International tourist arrivals growth has continued to rise since 2010. In relative terms, growth was strongest in Asia and the Pacific. And Taiwan Tourism Policies are promoted based on cultural tourism and focused on the unique features of different localities. Since the global economy has changed from industrial economy to experience economy, how to satisfy consumers'' experiences is the key point to the museum which provides visiting tours toward experiential and leisurable settings for visitors. However, Yilan County Lanyang Museum as an important local cultural tourism scene, the number of visitors were decreasing year by year after adjusted the museum policies. So how to improve visitor satisfaction and attract more audiences is a critical issue that Yilan County Lanyang Museum has to face. Therefore, the purpose of this research was to study the influential relationships among Yilan County Lanyang Museum audiences’ leisure involvement, experience quality, visitor satisfaction, revisiting intention of tourists and new variable “Revisiting Intention of Different Types of Activities”.
The survey data were collected from 368 audiences who were visiting the Yilan County Lanyang Museum, and data were analyzed by using the Structural Equation Modeling. The main results of this study were described as follows: 1. For audiences who visit Yilan County Lanyang Museum, leisure involvement has a positive and significant impact on experience quality. 2. For audiences who visit Yilan County Lanyang Museum, leisure involvement has a positive and significant impact on visitor satisfaction. 3. For audiences who visit Yilan County Lanyang Museum, experience quality and visitor satisfaction are important mediating variables between leisure involvement and revisiting intention of tourists as well as between leisure involvement and revisiting intention of different types of activities.
