本研究發現，在這個與日遽變，世界經濟全球化、自由化的市場環境中，公司的經營策略也必須時時保持靈活、可變化的空間，時時關注市場動態隨之調整，許多以往眾所皆知的國際企業，都因跟不上環境的變遷而嚴重衰退或消失，唯有跟上變化的腳步，才能創造出漂亮的成績。 Taiwan has a subtropical insular climate and sultry summer weather. Air conditioners have already become indispensable products in Taiwan. Air conditioner market of Taiwan is in the ninth position in the world and more than 90 air-conditioning brands are having a striving competition here. Company H still has sprung up everywhere of continuously growth trend and more than 40% market share in this economic downturn and much larger rivals environment within eight years. The following paragraphs are going to discuss about the essential factors to H company’s success. The main emphases of this research are: the market environment has become globalization and liberalization therefore the company''s business strategies must always remain flexible and adaptable. Many star international companies face to severe recession or disappear. Company must keep up with the pace of change in order to make the sustainability profitable.