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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/102007

    Title: 我國家用空調業經營策略分析 : 以個案公司為例
    Other Titles: The study of management strategy for air conditioning industry in Taiwan a case of H Company
    Authors: 林緯謙;Lin, Wei-Chian
    Contributors: 淡江大學國際商學碩士在職專班
    林江峰;Lin, Chiang-Feng
    Keywords: 家用空調;經營策略;品牌權益;SWOT;Air Conditioning;management strategy;Brand Equity
    Date: 2014
    Issue Date: 2015-05-04 09:45:09 (UTC+8)
    Abstract: 台灣地處亞熱帶地區,屬海島型氣候,夏季天氣悶熱,空調已成為生活上的必需品。台灣空調市場規模排名世界第九,世界各國超過九十個空調業者這在此競爭,狀況十分激烈,在這強敵環伺又遇上經濟不景氣大環境下,個案公司仍異軍突起,不但連續八年逆勢成長,更在台灣家用空調市場創下40%以上的市佔率,其成功之道值得深入研究探討。

    Taiwan has a subtropical insular climate and sultry summer weather. Air conditioners have already become indispensable products in Taiwan. Air conditioner market of Taiwan is in the ninth position in the world and more than 90 air-conditioning brands are having a striving competition here. Company H still has sprung up everywhere of continuously growth trend and more than 40% market share in this economic downturn and much larger rivals environment within eight years. The following paragraphs are going to discuss about the essential factors to H company’s success.
    The main emphases of this research are: the market environment has become globalization and liberalization therefore the company''s business strategies must always remain flexible and adaptable. Many star international companies face to severe recession or disappear. Company must keep up with the pace of change in order to make the sustainability profitable.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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