本研究的結果，關鍵的經營策略分為二大類極大化與限制化。其主要因素包含營運費用對可控制與不可控制或者固定與非固定費用的管理；限縮信用額度以減短應收款款天數；與供應商延長應付款天數；創造差異化價值；強化市場與客戶區隔；注重高毛率成長並且提供完整設計解決方案以提昇附加價值；擴大規模併購產業，增加市場占有率。 With the rapid technology change and market demand, end manufactures would choose to do business with distributors instead of IC suppliers. The key factors are semiconductor distributors with healthy finaning enable to reduce procurement costs and risk with product sourcing management and to offer supply chain efficiency and product availability with breadth of lines cards. In order to differentiate the value from other competitors, distributors bring technology total solutions and design services in the broad, local geographical presence for their service. For the past years, distributors have been facing gross profit challenge. How can semiconductor distributors manage their business strategy to survive in adversity with profitable growth and to gain competive advantages? This research is based on A global distributor to focus on Taiwan semiconductortor market business strategy as a case study and analyze through academic research with primary and secondary data collection from interview. First of all, we applied Porter’s Five Forces Analysis to understand semiconductor industry structure, market situation and its future trends. Second, we applied SWOT analysis to evaluate individual company’s existing competitive advantages, and then take this basis from the theory of intermediary selection factors to evaluate its external opportunity and threat and internal strengthes and weakness. Finally, we analyzed interview data to confirm key factors for successful marketing strategy. From the result of this research, key factors of constraints and maxizie include the following items. OPEX management is to analyze controllable/uncontrollable or fixed/variable/mixed OPEX. Inventory is to manange by turn. DSO/DPO Management is to tighten credit policy to reduce DSO and continue and negotiate with suppliers to extend payment terms. Create differentiated value proposition and enhance market segmentation. Focus on high margin business and drive solution development. Enlarge and gain market share through M&A.