本研究以台灣電子零件通路商個案公司為研究對象，採「個案分析法」及透過相關文獻理論進行在中國大陸市場競爭策略分析，並進一步針對個案公司之高階經理進行深入訪談 。藉由半導體市場分析、產品線分析、SWOT分析，分析個案公司的競爭策略及經營成效。針對研究結論與後續方向，提供其它同行業者未來發展策略及後續經營之參考。 Electronics Distributors are playing the important role in the semiconductor supply chain. While there are many manufacturers migrate to China because of the manufacturing cost, in order to fulfill customers’ demands, the electronics Distributor are following the migration and moving its services hosts to China.
With the rapid increasing demands on electronic products from China internal market, it furthermore brings the huge demands on the semiconductor components. It not only enhances the rise up of international distributors, but also created more local distributors into the market, which brings the severe competition for Taiwanese-based distributors.
The thesis is focusing on the case study with the study target as Taiwanese-based Electronics Distributor. The case study is focusing on a) Strategy analysis to China market, b) one-on-one interview to managers. By analyzing semiconductor market, product lines analysis, SWOT analysis and the targeted strategy as well as management methods. The purpose of this study is to share the strategy for these who may have plans into China market.