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    題名: 中國大陸市場發展下台灣電子零件通路商競爭策略之研究 : 以Z公司為例
    其他題名: The research of Taiwan component distributor competitive strategy in great China market development : a case of company Z
    作者: 廖麗惠;Liao, Li -Hui
    貢獻者: 淡江大學國際企業學系碩士在職專班
    林江峰;Lin, Chiang-Feng
    關鍵詞: 競爭策略;電子零件通路商;Competitive Strategy;Electronic Component Distribution
    日期: 2014
    上傳時間: 2015-05-04 09:45:06 (UTC+8)
    摘要: 隨著電子製造產業蓬勃發展及因生產成本考量因素外移至中國大陸為生產重地,而電子零件通路商處於半導體產業鏈之中樞地位為了方便服務客戶,也跟隨著電子製造商的腳步,逐漸將發展重心轉移至中國大陸設置服務據點,
    近年來中國大陸總體環境變化之大,電子產品內需市場的需求量快速成長,更帶動整體半導體產業規模不斷成長,同時也促進全球及中國大陸本土之電子零件通路商崛起,更使得台灣電子零件通路商在中國大陸市場面臨競爭愈來愈劇烈之產業環境。

    本研究以台灣電子零件通路商個案公司為研究對象,採「個案分析法」及透過相關文獻理論進行在中國大陸市場競爭策略分析,並進一步針對個案公司之高階經理進行深入訪談 。藉由半導體市場分析、產品線分析、SWOT分析,分析個案公司的競爭策略及經營成效。針對研究結論與後續方向,提供其它同行業者未來發展策略及後續經營之參考。
    Electronics Distributors are playing the important role in the semiconductor supply chain. While there are many manufacturers migrate to China because of the manufacturing cost, in order to fulfill customers’ demands, the electronics Distributor are following the migration and moving its services hosts to China.

    With the rapid increasing demands on electronic products from China internal market, it furthermore brings the huge demands on the semiconductor components. It not only enhances the rise up of international distributors, but also created more local distributors into the market, which brings the severe competition for Taiwanese-based distributors.

    The thesis is focusing on the case study with the study target as Taiwanese-based Electronics Distributor. The case study is focusing on a) Strategy analysis to China market, b) one-on-one interview to managers. By analyzing semiconductor market, product lines analysis, SWOT analysis and the targeted strategy as well as management methods. The purpose of this study is to share the strategy for these who may have plans into China market.
    顯示於類別:[國際企業學系暨研究所] 學位論文

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