English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8710417      Online Users : 105
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101993

    Title: 我國銀行銷售退休保險商品之探討 : 以S公司為例
    Other Titles: On bank of Taiwan selling pension insurance product : a case study on S Co., in Taiwan
    Authors: 黃楷云;Huang, Kai-Yun
    Contributors: 淡江大學國際商學碩士在職專班
    鮑世亨;Pao, Shin-Peng
    Keywords: 銀行保險;退休理財商品;高齡化社會;Bancassurance;Pension insurance products;Ageing Society
    Date: 2014
    Issue Date: 2015-05-04 09:44:51 (UTC+8)
    Abstract: 台灣社會人口結構目前正面臨少子化及高齡化的危機,許多行業別也因此受到影響,早一代的長輩總是認為養兒防老,而現在的年輕人晚婚甚至不婚,認為養小孩的成本及教育費太高,生一個小孩養育到大學畢業,教育費可能就要破千萬,會破壞了原有的生活品質,而現在的觀念卻是防老養兒,未來退休後的生活不再像農業社會的年代,由我們的下一代供養,而少子化的影響,也讓我們的下一代養不起我們;隨著高齡化的來臨,受到政府的重視,已著手在社會保險及相關機構協助老人服務上加強,但政府的措施對國人退休後穩定的經濟來源仍不足,在目前經濟環境面臨著物價不斷上漲,油電價格也持續攀升,及通貨膨脹的影響,未來我們靠政府的退休金也相對縮水,而最安穩的定存,從2009年至今台灣的定存利率水準皆維持在1.5%以下,國人要如何把關及管理自己的退休金成為一個重要的課題。
    Socio-demographic structure of Taiwan is currently facing a declining birthrate and the aging of the crisis, many industries are therefore not affected by early generation of elders always think raising children for old age, and now the young people marry later or not married, think of the cost of raising children and education costs are too high, give birth to a child through college parenting, education expenses may have broken million, will destroy the original quality of life, and now the idea is to raise children for old age, life after retirement is no longer like the future of agriculture ''s society, by our next generation support, and the impact of low birth rate, but also to our next generation could not afford us; with the aging of the season, subject to the government''s attention, has begun to assist the elderly in social insurance and related agencies strengthen the service, but the government''s measures against the people after retirement stable source of income is still less than that in the current economic environment facing rising prices, oil and electricity prices have continued to rise, and the impact of inflation in the future, we also rely on the government pension relative shrink, and the most stable deposit, deposit rate from 2009 to date are maintained at the level of Taiwan''s 1.5 percent less, and how people want to manage their pension checks and become an important issue.
    Wealth management business in the bank has become one of the main sources of income, but also on behalf of his clients has become an important part of asset allocation, as part of long-term insurance products through banks to provide financial services roles, with dominant, and in view of Taiwan''s population pension aging and inadequate government and banking channels and under similar competing products, if bancassurance customers can hold and make up the pension shortfall, I believe the future of insurance services client object must find banks pathway, this study will use the SWOT the research methods to identify the bank insurance for retirement property sales of financial insurance products.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback