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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101987

    題名: 證券業併購策略之分析與比較以元大寶來證券與凱基證券為例
    其他題名: Studies of merger and competitive strategies of securities firms : a comparison of Yuanta & KGI securities companies
    作者: 吳書儀;Wu, Su-i
    貢獻者: 淡江大學國際商學碩士在職專班
    蔡政言;Tsai, Jeng-Yen
    關鍵詞: 證券業;併購策略;兩岸證券商;security industry;Merger and Acquisition Strategy;Securities Firms across Taiwanese Strait
    日期: 2014
    上傳時間: 2015-05-04 09:44:43 (UTC+8)
    摘要: 台灣證券商發展過程,不斷因應環境之變遷與國際化之潮流,為了爭取
    The securities firms in Taiwan, in order to cope with the environmental change and internationalization/globalization trend, expand businesses and the securities.
    Market share, have continuously carried out mergers and acquisitions activities or built strategic alliance. And, this leads to eliminate the shortcomings of excessive business points, uneven service qualities and unpredictable risks. Since competitions of securities business come from all directions, a securities firm will only gain competitive advantages by providing a wide variety of services. In the end, the big ones getting bigger becomes the rule in the securities business.
    This study is based on domestic financial sector M & A history and current status, Securities industry expansion into China''s securities market, and future opportunities for cooperation. This study explores development of across strait securities dealers with the opportunity to cross-border mergers and acquisitions and joint ventures. In addition, it reviews literature, case study, and the subject of a rival company acquisition strategy development, and then compares two different acquisitions. By analyzing the acquisition strategy of studying companies, it concludes an advice for entering the Chinese market in the future for securities-related industries.
    顯示於類別:[國際企業學系暨研究所] 學位論文


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